Overview
Provuu is a Swiss startup that makes AR snow goggles that improve visibility in flat light, shadow, and whiteouts. We partnered with them to launch the product through an integrated marketing campaign in a tight window: Kickstarter, paid ads, social, content, email, event support, and collateral.
Challenge
Launch a new hardware product in time for Black Friday and the key snow sports trade shows, building a prospect list from zero in two months and converting it on Kickstarter.
Solution
- Ran an integrated campaign to build the list in two months and convert from Black Friday through the new year
- Launched paid Google and Meta campaigns targeting snow sports enthusiasts in North America and Europe, using AI to generate and test ad copy and audience variations at speed
- Built the email list with AI-drafted sequential drips, a viral sharing contest, and Kickstarter offers and campaign updates
- Produced video, static, and print ads, content, and collateral for social, print publications, partnerships, and trade shows, with AI accelerating concepting, copy variants, and content production
- Built landing pages and lead-gen website elements, testing headline and offer variants
Results
- Reached 650% of the Kickstarter goal with over 650 backers
- The most successful snow sports category Kickstarter in history, earning a “Projects We Love” badge
- Built credibility with investors, the snow sports industry, and an engaged community of skiers and snowboarders
