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Venture Evaluation

Find out if an idea is worth building, or where your business can grow.

For a new idea, you get a GO, PIVOT, or NO-GO answer and what to test next. For a business already selling, you get a growth plan by channel. Both are free.

Start your eval
A Venture Evaluation hub, open on What we did: one card for each step, with its chart, its counts and a link to the evidence

What it is

Most decisions to start or grow something get made on a deck and a feeling. We pull real evidence, score it, and show you where the risk is and where growth will come from. Each step produces a document you can hand to a co-founder, an investor or your team.

What we do

For a new idea, the Evaluation tells you whether it is worth building. For a business already selling, the Growth Review shows where the next customers will come from. Both follow the same seven steps.

  1. Assumptions and risks: what the idea or business depends on, scored and ranked.
  2. Market and competition: how big the market is, who else is in it, and how they sell.
  3. Demand: what real people say in reviews, forums and communities. For a business already selling, also what a buyer sees when they look you up.
  4. Audience and message: who buys, and what to say to each of them.
  5. The numbers: a financial model for a new idea, or an impact estimate by channel for a business already selling.
  6. The answer: a GO, PIVOT or NO-GO verdict with what to test next, or, for a business already selling, where growth will come from.
  7. The marketing plan: positioning, channels, funnel, content and budget, with a paid acquisition plan and the experiments to run. For a business already selling, it comes as a growth plan by channel.

Everything comes in a private web page: Word documents, spreadsheets and a PDF of each, ready to view in the browser or download.

How it works

  1. Fill in the form below. It takes about 10 minutes, and it covers the basics of your idea or business. We find the rest.
  2. We run the Evaluation or the Growth Review at no cost. You get a private link to the hub with every document and the answer: a GO, PIVOT, or NO-GO verdict with what to test next for a new idea, or a growth plan by channel for a business already selling, usually within a few weeks. If we need more from you along the way, we book a short call.
  3. Then we help you execute: build the product, launch the marketing plan, and run the paid acquisition experiments. That is the engagement we quote.

Who it is for

  • Founders deciding whether to commit the next six months
  • Product leads who need to make the case for a new line of business
  • Owners who want to know where the next customers will come from
  • Investors and studios that want the same check on every bet

See it

A walkthrough of the evaluation page, step by step, with the documents it produces.

What you get

Sample screens. Client evaluations are private. Click any screen to expand it.

  • What we did. Every step on one page, with what each one found
  • Competition. Where each competitor sits, and how big a threat each one is
  • Demand. What real people say about the problem, scored
  • Financial model. Low, medium and high scenarios
  • Scorecard. What the verdict rests on, and how each part reads today
  • Audience and message. What you say, against what your buyers say
  • The plan. Phases and a timeline
  • Documents. Every one with a View, a Download and a PDF

Start your eval

Tell us about the idea or the business

About 10 minutes. We run the Evaluation or the Growth Review at no cost. Everything you send is confidential.

1. About you

What it is, who it is for, what problem it solves.

Subscription, one-off sale, marketplace fee, service retainer, however you see it working.

Price points or tiers, however rough.

Email list and size, audience, partners, domain, existing product.

Names only.

Forums, groups, associations, newsletters or publications your customers or your industry's workers use. A few names is plenty.

10. Access

Google Drive, Dropbox, or DocSend. Make sure the link is viewable.

Fields marked * are required. By sending this you agree to our terms and privacy policy, and that we may reply by email. Everything you share is confidential.

FAQ

What is the Venture Evaluation, and is it for me?

It is a check for a new idea, or a Growth Review for a business that is already selling. It is for founders deciding whether to commit the next six months, owners who want to know where the next customers will come from, and investors and studios that want the same check on every bet.

Why should I trust an AI-built report on my idea?

The research is built and cross-checked by several AI models, with checkpoints and cross-audits along the way, and all of it is reviewed by us before you see it. Market sizing comes with sources, and demand signals are quoted from real reviews, forums, and communities. We have used it on Trustfecta and ThinkOS, and the case studies are on the site.

What do I need to give you to get started?

A form that takes less than 10 minutes. It gives us the basic inputs for your business, and we find the rest.

What does it cost?

Nothing. We run the Evaluation or the Growth Review at no cost for teams we could work with. When you want help building the product or taking it to market, that is the engagement we quote.

Do I have to hand over data, and is my idea kept confidential?

By default we work from public information only, so you do not have to share data to start. If you share analytics, customer data, or financials, that supplements the research; it never replaces it. Everything you share is confidential, and results come to you through a private link.

How is the verdict decided, and what does NO-GO mean?

The verdict applies to the Evaluation of a new idea. In step 2, before the rest of the research, we define the key metrics and thresholds the idea needs to pass. The verdict is GO, PIVOT, or NO-GO, judged against those thresholds. NO-GO means the evidence did not pass them.

What do I get back, and can I share it with a board or investors?

Each step produces its own document, written so you can hand it to a co-founder or investor, with a PDF beside it. The financial model is a working spreadsheet with three 12-month scenarios. Everything is delivered in a private web page that links every document and shows them in the browser. The Evaluation of a new idea ends with a verdict and a ranked list of what to test next. The Growth Review ends with a growth plan and an impact estimate.

Once the evidence is in, what comes next?

The marketing plan. It covers who buys and what triggers them, what to say to each of them and in what order, the channels, funnel, content and budget, and a paid acquisition plan with the experiments to run. For a business already selling, it comes as a growth plan by channel.

Where we have used it

Two angled screens on a light backdrop: the Trustfecta home page, and a blog article titled Where to Store Estate Planning Documents

Product and Marketing

Trustfecta

From idea to a launch-ready product, roadmap, and pilot in weeks.

Read the case study

Two angled screens on a light backdrop: the ThinkOS home page, Your intelligence should belong to you, and the ThinkOS desktop app

AI Product, Positioning and Go-to-Market

ThinkOS

Helping launch a local-first operating system for AI agents.

Read the case study