Overview
ThinkOS (a Prota Ventures project) is a private, local-first operating system for AI agents: one place to connect a personal brain, a team brain, and everyday apps, then run workflows that agents coordinate across models, devices, and people. We support the core team on testing, positioning, and launch marketing.
Challenge
People using commercial AI tools lose context, privacy, and ownership every time they switch between models and products. Cost and complexity go up, productivity goes down. ThinkOS needed to be shaped and positioned as a single home for all AI and agentic work, for an individual or a team, and taken to public beta with a marketing plan a small team could actually run.
Solution
- Alpha and beta tested the product through several releases and fed findings back to the team
- Contributed to positioning, messaging, and value propositions for the beta launch
- Separately, ran the full Venture Evaluation on ThinkOS as an independent view: assumptions, risks, competition, demand signals, audiences, value propositions, marketing and paid plans, delivered as an evaluation hub
- Drafted a revised go-to-market plan from that evaluation: positioning for power users and privacy-first professionals, five audiences with messaging, a community-led channel strategy, a 30-day launch sprint, and a 12-month roadmap with gates
Results
- ThinkOS is in public beta
- The evaluation and plan stand as a complete, evidence-based go-to-market for a local-first AI product, available to the team as it scales
